Although I frozen assume location is a position for advertising as a trade name preservation or heap scorn on declaration tool, I am convinced that to raise a brand name today, you obligation PR. At one time hype did figure brands. But this was in a simpler America. That America, sadly, is no more than.
I've been re-reading The Fall Of Advertising & The Rise Of PR, by Al and Laura Ries, and it is their narrative that has emotional me from feeling of advertising's ending as a brand-builder to strong belief.